Revenue Puzzles Working frameworks / v1.0

9 shelves · 66 books · one GTM system

The GTM
Agentic Organisation.

A bookshelf for designing how Sales, Marketing and Operations & Product work together—with shared knowledge, accountable people and agents that have a clear job.

01 / Sales

Win the right business.

Account intelligence, outbound, ABM, enterprise deals, pipeline and closing.

02 / Marketing

Create useful demand.

Positioning, content, search and AI discovery, campaigns, conversion and learning.

03 / Operations & Product

Make the promise work.

RevOps, CRM, data, automation, customer research, product adoption and success.

Shared books stay visible in every pillar. Open a cover to begin.

From a bookshelf to a working organisation

Build one useful loop first.

The shelves describe the organisation. Your first implementation needs the books that support one real commercial outcome. Use the project selector for examples, then create your own build list.

01 / Choose the outcome

Start with a revenue problem.

For example: poorly qualified accounts, inconsistent follow-up, unreliable pipeline data or slow customer activation. Record the current baseline.

02 / Prepare the minimum books

Agree the context and work.

Open relevant books and add them to your build list. Assign owners, create the first documents and define permitted actions and acceptance criteria.

03 / Run, review, improve

Use a real case.

Trial the workflow with approved tools and representative data. Review output quality, commercial usefulness, cost and exceptions before expanding.

01 / Assist

The agent recommends. A person decides and acts.

02 / Co-pilot

People and agents develop the work together.

03 / Delegate

The agent executes bounded work. A person approves release.

04 / Autonomous

The agent acts within enforced limits. People review exceptions.

How the shelves connect to the Revenue Puzzles operating model
Website layer Where it appears in this framework
Business Commercial foundations, strategy and the three GTM execution lanes.
Intelligence Shared brains, definitions, evidence and decision memory.
Work Management, projects, human ownership and agent work contracts.
Execution Approved workflows, integrations, tools and runtime controls.
Output Accepted artifacts, recorded actions, decisions and measured business outcomes.
Take the books into your next project.

Add books to a build list, then export their implementation prompts.

Suggested first artifact

Human owns

Agent contributes

The filename is a suggested starting document. Supply your organisation's approved content, actual owner and action permissions.