Sales · Marketing · Operations & Product

GTM work, rebuilt around humans + agents.

Revenue Puzzles is a commercial operating partner. We design the strategy, then go deep into execution, data, process, tools and automation — with the right mix of human judgment and machine execution for every task.

3pillars, one GTM system
10+role-based agents in the loop
Humanaccountable on every decision
project / enterprise-abm-q4brain: icp-v3
Humandefined market hypothesisdone
Research Agent500 accounts profileddone
Scoring Agentranking against ICPrunning
APIHubSpot ← enriched contactsqueued
Artifactaccount-dossiers.md · 42 filesqueued
Humanchooses the narrativeawaiting review
What we do

Three pillars. Every piece of the commercial puzzle.

Not an outbound shop. Not a HubSpot consultant. Not a marketing agency. The whole GTM system — from finding the market to the product feedback loop.

SALESfull page → soon

Sales

From market hypothesis to closed enterprise deals — and the pipeline system that repeats it.

Enterprise SalesOutboundABMSales StrategyICPPipelineSales EnablementDeal ManagementMEDDPICCSales OpsCRMAccount IntelligenceForecastingSocial SellingClosing
Research Agent · 12 accounts analyzed ICP Brain loaded CRM → synced
MARKETINGfull page → soon

Marketing

Demand that gets found — by buyers, by search engines and by the AI answer engines that now sit between them.

Marketing StrategyInboundDemand GenContentSEOGEOAIOABMPaid MediaProduct MarketingPositioningMessagingCROAllboundAttributionMarketing Ops
GEO Agent · SERP analyzed · 42 sources Content Brain loaded draft-v2.md ready for review
OPERATIONS & PRODUCTfull page → soon

Operations
& Product

The process, data, tooling and product feedback loop that keeps sales and marketing honest.

RevOpsGTM OpsProduct ManagementProduct OpsPMFCustomer ResearchPricingPLGAutomationCRM ArchitectureDataAnalyticsCustomer SuccessGTM ReadinessIntegrations
Data Agent · bottleneck found: stage 3 → 4 MCP connected · HubSpot workflow-spec.md · API call queued
The turn

We don't just work across GTM.
We work differently.

Sales, Marketing and Operations & Product are what we do. The Human + AI operating model underneath is how we do it.

Sales WHAT WE DO Marketing WHAT WE DO Operations & Product WHAT WE DO One GTM operating system HOW WE DO IT AI Agents Automation Data Tools
Human ↔ Agent

Human expertise. Agentic execution.

Every task sits somewhere on the line between human judgment and machine execution. Pick one to see the mix we'd use.

Human-ledHuman + AgentAgent-led
GTM strategy
Human80%
Agent20%

Humans own

  • Judgment
  • Relationships
  • Strategy
  • Creativity
  • Negotiation
  • Context

Agents own

  • Research
  • Processing
  • Monitoring
  • Execution
  • Enrichment
  • Repetitive work
Agentic operating model

What "working agentically" actually means here.

Not a chat window. A full system of work: persistent context, scoped projects, role-based agents, and real deliverables at the end.

Brains

Intelligence + persistent context

Everything an agent needs to know before it starts — so it never starts from zero.

  • company knowledge
  • strategy
  • ICP
  • customer intel
  • market intel
  • playbooks
  • memory
  • business rules
Projects

Scoped contexts

Agents don't work in a vacuum. Each project gets its own context, tools and instructions.

  • GTM project
  • ABM program
  • new market launch
  • sales transformation
  • product launch
  • RevOps implementation
  • content program
Agents

Role-based, not one bot

Each with a job, a brain and a defined level of autonomy.

  • Research
  • Account Intelligence
  • Content
  • SEO / GEO
  • Analyst
  • RevOps
  • Product Research
  • QA
  • Competitive Intel
assistantcopilotoperatorautonomous
Artifacts

Real work, not conversation

Humans + agents produce things you can open, ship and measure.

  • GTM strategy
  • account plans
  • lead lists
  • dashboards
  • campaign briefs
  • playbooks
  • CRM workflows
  • PRDs
  • datasets
  • automations
.md.csv.xlsx.pdf.pptx.json.html

Not just AI that answers.AI that works.

ResearchReadWriteAnalyzeComparePlanCreateUpdateMonitorExecuteConnectReport
Contextbrain + project
Reasoningagent plans
ActionAPI · MCP · CLI
Artifactfile · record · report
Human reviewapprove · redirect
Next actionloop continues
API

Agents talk directly to your business systems — reading, writing and updating records.

MCP

Standardized access to tools, data and business context, with permissions you control.

CLI

When needed, agents operate on development, data or infrastructure environments.

Integrations

The systems GTM work actually lives in.

CRMMarketing automationAnalyticsDataEmailCalendarPM toolsReposCloud
The Revenue Puzzles Operating System

One system. Five layers. Orange lines between them.

The business layer is what you'd hire any GTM partner for. The four layers below it are why the same work gets done faster, with more evidence, and with a human accountable at every gate.

LayerBusiness
SalesMarketingOperations & Product
feeds
LayerIntelligence
BrainsKnowledgeDataContext
informs
LayerWork
ProjectsHumansAgents
triggers
LayerExecution
APIsMCPsCLIAutomationsApps
produces
LayerOutput
ArtifactsActionsDecisionsRevenue
Human control

Not every agent gets the keys.

Four levels of autonomy. The level depends on the task, the risk and the business context — never on what's technically possible.

LEVEL 1

Assist

AI recommends.Human executes.

LEVEL 2

Co-pilot

Human and AI work together.Side by side, same artifact.

LEVEL 3

Delegate

AI executes.Human approves before anything ships.

LEVEL 4

Autonomous

AI executes within defined boundaries.Human reviews exceptions.

Example: account research runs at Autonomous. Positioning stays at Assist. CRM updates usually land at Delegate.

In practice

The same model on three real jobs.

Build an enterprise ABM campaign

outcome → 500 accounts researched, tiered and loaded into CRM with personalized outreach
Humandefines the market hypothesis
Agentresearches 500 accounts
Brainsupplies ICP + previous learnings
Agentscores and tiers accounts
APIenriches contacts
Artifactaccount dossiers, one per target
Humanchooses the narrative
Agentprepares personalized outreach
CRMcampaigns and tasks created

Build a GEO content program

outcome → content that AI answer engines can find, cite and represent correctly
Research Agentanalyzes the market
SEO / GEO Agentmaps queries and topics
Brainapplies company positioning
Humanselects the narrative
Content Agentcreates drafts
QA Agentvalidates facts and voice
Artifactarticle · report · newsletter
CMS / APIpublication
Analytics Agentmonitors performance

Improve a GTM process

outcome → a documented, automated workflow with humans handling only the exceptions
Agentanalyzes the CRM
Dataidentifies bottlenecks
Humandefines the target operating model
RevOps Agentdesigns the workflow
Artifactprocess specification
APIimplements the automation
Agentmonitors results
Humanreviews exceptions
Selected work

Built with teams that had to hit a number.

Software houses, agencies, e-commerce, data companies — usually at the moment founder-led selling stops scaling.

NetguruPackhelpListonicOgilvyAlgolyticsAngry NerdsGrupa MBEamajob
20+wins from one LinkedIn outreach program
Tier 1ABM entry into a new market
RevOpsfoundations built at Netguru: roadmap, process, team
Fractionalfull sales team for a software house

Numbers pulled from real engagements. See the full case studies →

He formed a clean and usable pipeline view together with processes and cadences for key account management — and laid foundations for smoother cooperation across finance, tech, product and logistics.

Łukasz TurczyńskiVP of Sales, Packhelp

The services and setups he built were crucial in the operation of my commercial portfolio. Detail-oriented, leads by example, no unnecessary bottlenecks.

Daniel Alcalde GüelfoConsulting Director, Netguru

He led the Outbound Sales Team with real rigor — weekly rituals, KPIs, CRM processes the team used every day — and built trust fast in an effective, mentor-like leader-to-peer style.

Radek ZaleskiHead of Outbound, Netguru
In their own words

Manager, peer, client, direct report — same answer.

Six people who worked with Emil directly, from every side of the table.

His outbound sales knowledge made him valuable to every BD team that wanted to build proactive pipeline. He ran successful campaigns, delivered results, and made sure top talent had room to grow while staying focused on team goals.

Maciej GłowackiCommercial Director

He led the Outbound Sales Team with real structure — weekly one-to-ones, pipeline reviews, benchmarks — and helped several of us get promoted along the way. Later he moved into RevOps and built the org that ran all our revenue processes.

Michał SzehidewiczSenior Business Representative

He recruited me into a demanding role and onboarded me fast enough to open new accounts and build a full pipeline almost immediately. He always focused on the right approach at the right time, never pushing the team into total unknowns.

Michał GawrylukSenior Business Representative, Netguru
Ways to work with us

Start small. Expand when the evidence says so.

Entry

GTM Audit

Fixed-scope diagnosis of your commercial system — market, motions, process, data, tooling.

2–3 weeks · fixed price
Project

Project

ABM program, market entry, positioning, RevOps implementation, GEO content program.

4–12 weeks
Leadership

Fractional

Head of Sales / RevOps / GTM in your leadership loop, with agents doing the heavy lifting.

monthly
Build

Implementation

CRM architecture, automations, brains, agents and integrations — built and handed over.

scoped
Run

Ongoing support

Human + agent team keeping the system running: research, ops, reporting, enablement.

retainer

Let's find your missing piece.

30 minutes, no strings attached. Bring the number you're trying to hit; we'll tell you which layer of the system is holding it back.

Reply timewithin 24h
Based inWarsaw · London
LanguagesEN · PL
First stepdiscovery call
Get in touch

Tell us what's going on — we'll reply within 24h.